Friday, December 27, 2019

What is the effect of illegal immigration on society-...

Zuha Mirza Illegal Mexican Immigration Anthropology 205 Professor Collins Section 9M3W Mirza 1 Illegal Mexican Immigration to the U.S Marsha Blackburn once said We all learned in kindergarten that the beginning is a very good place to start. As we have this debate on illegal immigration and illegal entry into this country, let s begin at the very beginning by sealing the borders to this great Nation. This quote is a connotation of the negative attitudes toward illegal aliens that hinder all obstacles just to get to the U.S border. Mexico, which is located to the Southwest of the U.S, is a country inclusive of a distinct culture, language and customs that make it diverse from other countries in the North American continent.†¦show more content†¦In the 1975 data, 84 percent of the Mexican illegal aliens were in low skilled jobs- they were farm and non-farm laborers, service workers and operatives- 14 percent were craft workers, and only 1 percent were white collar workers (Chiswick, 99). There is not much of a vast difference in the jobs these Mexicans undertake as they are usually offered the lowly occupati ons. One other vital push factor that instigates Mexicans to migrate is the deals made by NAFTA. NAFTA has created dramatic economic dislocations in Mexico. For example, imports of U.S. corn have severely affected the local Mexican agricultural sector. NAFTA arrangements have helped increase the imports from 3 million metric tons in 1994 to more than 5 million metric tons in 2002 (Massey, 1374). Also, the brief rise in outsourced U.S. manufacturing that helped the Mexican economy has ceased as these factories have now moved to Asia. (OXFAM; USDA, Nadal, 2002). A bad economy and among other reasons have resulted to the increased high crime rates in Mexico and thus driving mostly the youths to the United States to look for better jobs which are not easily accessible in their country. Some 30,000 soldiers and federal police have now been deployed to a dozen states throughout Mexico as part of President Felipe Calderon s war on drug cartels and organized crime, and Juarez is just the latest f ront. On March 28, after the murder toll there rose to more thanShow MoreRelated Social Discrimination 1556 Words   |  7 Pages2012). The law and society could have played a huge factor in the cause of the offensive chant. Immigration laws have been a part of controversy in America over the past few years. Illegal immigration has built up a stir in American society because most of them are Hispanics from Mexico. The band students could have been enculturated by the current immigration laws targeted towards Hispanics. Enculturation is understood in social contexts by members within a particular society. 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Thursday, December 19, 2019

A Code Of Ethics Should Do More Than Establish Minimum...

Yes I agreed with the authors that a code of ethics should do more than establish minimum acceptable standards. As noted that, ethical behavior in any profession is about making correct judgment or decision that are based on established code of ethics. Businesses always drive the behavior that is expected in an organization. Successful businesses try to build high ethical culture from the top management level to the lowest and setting the standards for acceptable and unacceptable conduct in an organization. Accountants are relied upon to be trustworthy and maintain high ethical standards. It is because of the nature of the profession that puts them in a position of trust with people who rely on their professional judgment and guidance in making decisions. These decisions are extremely important in accounting and more so that companies that have high ethical standard or main good ethical culture spend enormous time to train the staffs about the conduct that is expected of them. Accountants are held to a higher ethical standards and they must performed their duties in compliance with standards or ethical values of honesty, integrity, objectivity, due care, confidentiality, which must be fully committed to. They must put clients or public interest first before their own. They must have and ethical values and maintain those values way beyond what the society or the company’s code of ethic. It is important that accountants’ behavior or ethical values is in conformity with theShow MoreRelated Ethical and Moral Decisions in Business Essay1562 Words   |  7 PagesEthical and Moral Decisions in Business Ethics alone tend to be defined as a moral code of conduct that is perceived to be the right thing to do. An ethical decision means doing what is right, as apposed to assessing the most profitable course of action. 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Wednesday, December 11, 2019

Marketing Principles Apple Company

Queson: Discuss about the Marketing Principles for Apple Company. Answer: Theoretical understanding of Marketing Principles The increasing number of products and services has led to a drastic increment in the types and numbers of marketing Principles available. According to Dr. Philip Kotler, Marketing is nothing but the science and art of Exploring. The elements of marketing are meant to satisfy the needs of the customers by providing them customized services. The marketing principles entirely rely on developing strategies that could let the marketers to convey and communicate the value of the products and sell them at profitable rates to its target audiences. However, the new and innovative communication channels have allowed the firms to develop deeper, meaningful, strong and everlasting relationships with the customers and hence the marketing sphere has taken a new turn with the introduction of Internet and Social Media Platforms (Burnett, 2008). The basic marketing theory states that in order to maximize sales, a form should demonstrate its product at an apt season and place so that the consumer finds an urgent need to buy it. This approach is also known as creating a brand or image of the products in the market. As the competition among the similar companies and industries is increasing at a rapid pace, hence it has become a prime duty of the marketers to present their products in a unique form so as to capture the minds of a huge customer base (Thorp Bryant, 2010). The right message should be conveyed to the right person and for this a deeper analysis of the target markets is crucial. Sometimes, instead of attaching a number of promotional activities with the products, the marketers could keep the approach a bit simpler. Some of the best marketing outcomes come from the simplest initiatives. Relationship building is essential for a company, but at the same time protection of that relationship is crucial too. Andre Cohen (President, The A Team), in one of his interviews said that Marketing is all about meeting the needs and wants of the consumers. As the perceptions and buying behavior of the customers are quite dynamic and keeps on changing with the ongoing changes in the marketing trends, so to meet these needs the company has to keep a close relation with its customers. When customers are loyal towards a firm they do not get lured easily by the other trending ventures in the market. When a company learns to profitably transform the consumer needs into a great revenue, then at that time the main purpose of marketing is achieved. Moreover, Marketing principles not only talk about the consumer and his needs, but simultaneously they deal with the sales and profit rates of the company too. A customer is beneficial to a business only when it adds up to the revenue of a company. So the principles of Marketing, unveil the dual role of the customers that is to increase the sales along with the revenues of the firm (EY Team, 2012). Real life Marketing Problems for Apple After a decade of hilarious success with its iPhone, Apple at present is facing a tremendous decline in its quarterly revenue. Earlier, the weak sales of the iPhone were considered as the most accepted reason behind this. But, now the flaws in the marketing strategies of the company are regarded as the major setbacks. According to the leading researches in the marketing field, the strategies adopted by the brand to lure its customers have become stale and the company is unable to adopt any innovative measure regarding this failure. There was a time ewhen Apple was at the pinnacle of creating a Brand Image, but, as soon as the competition in Smartphone market grew, this brand began to face a lot of inevitable challenges. The earlier marketing team had adopted an approach that focused on telling Apples story in a meaningful way and this approach even left substantial impacts on the minds of the consumers. Earlier, the marketing strategies of the firm entirely focused on the stories rather than on product features. But, the rat race in the markets has compelled the firm to follow the same strategy of enhancing the phone features rather than the experiences of the customers (Matyszczyk, 2016). Another notable problem for the firm is its higher reliability on the sales of the iPhone. From the year 2014 the company has started to shift all its focus as well as the resources towards this single product than ever. This could be proven by a fact that in the year 2012, the percentage of revenue derived from the sales of the iPhone was 46% which grew up to 63% till the year 2014. This heavy depending situation will have severe consequences because the company is focusing only on a single product and it does not have any new product to replace it in the coming future. IPad is already facing a decline and Apple watch is a mere accessory. So the recognized problem here is the single production line of the company which involves numerous risks in the future. Apple has always considered style and Quality over the price and targets only such consumers who have the same preference (Kingsley-Hughes, 2015). But the firm has accumulated a number of disappointed customers due to its buggiest updates in the software in the year 2015. Even after paying a huge amount for the phone, the customers faced a lot of problems in dealing with the software. As Apple keeps a tight security over its gadgets and softwares, hence the involvement of a third party was also not possible in times of software crashes. One more crucial problem is faced by the company when it is about to launch any new product in the market. Apple is the super-secret company and just before the launch of a new innovation, the company faces crazy levels of speculations, rumors, criticism and other type of nonsense that dulls the actual features of the product. The pre-release hype also increases the expectations of the customers with the brand and if the product fails to meet them, then the company faces a series of rejections from the customers. This not only lowers the sales of the firm during the post-release period, but at the same time the company begins to lose some of its loyal customers who were looking for a great transformation by the launch (Reuters, 2016). The super-security system of the company has also prevented the company to remain away from a number of advancements ongoing in the market. It has been a tradition in the firm to not adapt all sorts of trend in its operations. Apple has lived up with its innovative ideas and always had been a role model for the other competing Smartphone businesses. But the rivals have taken a great competitive advantage of this fact and have readily adopted the trends in its phone. So, for a customer looking for a true amalgamation of Style, trend and affordable price, Apple has failed in becoming the first choice. The company has also failed in becoming social as this trend could prove as an element of security breach of the company. To preserve its innovative ideas and keep the talent in a secure manner, the company never reveals its coming steps. This is step has proven beneficial in myriads of forms, but in its extreme form this has been a loophole too. The current markets targeted by the compan y include all types of customers; customers who never thinks before buying and the ones who have to think twice before spending (jackson, 2013). In such markets, a marketer needs to assure a customer about his products and services and Apple has never taken such attempts. For this brand, only its products and experiences of its loyal customers speak. This approach has proven successful in the firms previous markets, but as the new markets comprise all classes of customers so the brand needs a pre promotion to attract almost all the sections of the society. Prime marketing activities of the firm In order to be a leader in an industry and to maintain that position, a number of commitments are required by a company. Apple, as a leading entrepreneur, has always ignored the critics and has focused on what it wants to design and deliver, irrespective of the perceived costs. The company has faced a number of challenges every time it has come up with an innovative idea. But as it is said Great ideas often receive violent opposition from the mediocre minds, hence the company has prevailed and succeeded in almost all its ventures. To target the specific minds, the company has always worked upon standard designs and simplicity. The approach of reinventing the old designs has captured the minds of a number of customers who want to stick to simple designs. Above all this, while designing its new product, instead of considering the trending features, apple works on the entire product. It works on the feedbacks of the loyal customers to include all the missing features in the new product. Reading the minds and anticipating the needs of the consumers is also a technique and Apple was able to analyze this fact at a very early stage (Zaru, 2016). Justification of the price is also a crucial element of the marketing. As the people pay for something, then it is equally important for a firm to cater all the specific needs of the customers. Apple has justified the price of its products by offering myriads of features and benefits in the products that cant be matched. For instance, no laptop is thin as the Macbook Air and no other software can match what iTunes brings to a customer (Kaputa, 2012). No product is more valuable than Apples product and because of all this the customers agree to pay a premium price. One more approach adopted by the company to have an edge over the other competitors is the way it communicates its products to the customers. The leading rivals of Apple talks about all the technological elements of their products, which are never understood by most of the customers and Apple, on the other hand, use a language that is easily interpreted by a consumer and hides all the technical jargon behind simple yet appealing specifications. The presentation of the product specification is given more attention rather than confusing the customers with heavy technical terms and words (Mrak-Blumberg, et al., 2006). If a customer never knows what a megapixel is then he cannot be convinced for the same. Apart from giving a new experience to its users, Apple offers a unique digital identity to its customers. A particular user of Apple devices can access the firms homogeneity through the Apple ID. This unique account helps the users to manage their files and device preferences across different devices, allowing seamless transition of useful information (Huimin Hernandez, 2011). The halo effect during the pre-product launch period is highly coupled with the deep brand loyalty of the customers. This fact complements the sales performance of all the products of Apple in current as well as in the potential markets. The success rates of the company points to a fact that all the marketing capabilities of the firm centers on Product and Pricing strategies. Bibliography Burnett, J., 2008. Core Concepts of Marketing: Jacobs Foundation, Available at: https://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf EY Team, 2012. Effective marketing strategy: ACCA, Available at: https://www.ey.com/Publication/vwLUAssets/Flyers-Marketing-EN/$FILE/Marketing_ENG.pdf Huimin, M. Hernandez, J., 2011. Price Skimming on a Successful Marketing Strategy: Study of Ipad Launching as Apples Innovative Product, Available at: https://www4.pucsp.br/icim/ingles/downloads/papers_2011/part_3/part_3_proc_36.pdf Jackson, E., 2013. The 5 big problems facing apple none of which is too much cash. The 5 big problems facing apple none of which is too much cash, 26 February. Kaputa, C., 2012. 5 Marketing Tools Apple Exploits To Build The Hype. 5 Marketing Tools Apple Exploits To Build The Hype, 28 September. Kingsley-Hughes, A., 2015. Three huge challenges facing Apple in 2016. Three huge challenges facing Apple in 2016, 07 December. Matyszczyk, C., 2016. Apple's biggest problem is a marketing problem. Apple's biggest problem is a marketing problem, 13 March. Mrak-Blumberg, E., Renery, A. Bundgaard, T., 2006. Strategic Report for Apple Computer Inc.: Pandora Group, Available at: https://economics-files.pomona.edu/jlikens/SeniorSeminars/pandora/reports/apple.pdf Reuters, 2016. Here's Why India Will Be Such a Challenging Market for Apple. Here's Why India Will Be Such a Challenging Market for Apple, 24 May. Thorp, D. Bryant, R., 2010. https://www.cim.co.uk/files/improvingmarketingeffectiveness.pdf: Deloitte, Available at: https://www.cim.co.uk/files/improvingmarketingeffectiveness.pdf Zaru, N., 2016. 7 Key Strategies That You Must Learn From Apples Marketing. 7 Key Strategies That You Must Learn From Apples Marketing, September.

Wednesday, December 4, 2019

To what extent is Othello a Hegelian tragedy Essay Example

To what extent is Othello a Hegelian tragedy Paper A Hegelian tragedy must have; a society in conflict and a series of opposing social forces that ultimately destroy themselves. It is argued that a Hegelian tragedy is not about the individual characters but rather what they represent. The beginning of the play Othello is set in Venice and the Venetian society is definitely portrayed to be in conflict. Firstly there is a war going on between Venice and the Turks. Othello is a general and plays a key role on the war. Eventually the venetians beat the Turks and Othello, Desdemona and the rest of the key characters go to stay in Cyprus. Secondly there is the conflict with race within the society. Othello, otherwise known as the moor, originates from North Africa and he is black. Many of the characters call his names such as thick lips and black ram as well as always referring to him as the moor. When Brabantio finds out that his daughter Desdemona is married to Othello, a black man, he thinks its monstrous and takes Othello straight to the duke. Lastly there are the constant arguments. In the opening scene of the play we see Roderigo and Iago arguing outside Brabantios house. Roderigo has paid iago a considerable amount of money to spy on Othello for him, since he wishes to take Othellos girlfriend, Desdemona as his own. Roderigo fears Iago has not been telling him enough and that this proves Iagos real loyalty is to Othello not him. Iago tells us of his hatred towards Othello for choosing Cassio as his new lieutenant and not him as he had expected. There are many opposing social forces in Othello; the main social forces are to do with white vs. black, love vs. lust, honesty vs. Lies and chaos vs. Order. The first social conflict to mention is black versus white. We will write a custom essay sample on To what extent is Othello a Hegelian tragedy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on To what extent is Othello a Hegelian tragedy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on To what extent is Othello a Hegelian tragedy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer White people are seen to be generally higher up in society and black people lower down. It is clear that some of the white venetians strongly believe this statement should be the way forward for Venice and consequently they very raciest. This point is backed up firstly by Iagos hatred of Othello could be seen as partly being racially motivated. This is evident in his use of racially disparaging names for Othello. Secondly, and perhaps more importantly, Othello can be seen as a victim of racist ideology because he gives in to and accepts the racist constructions of himself. The opening scenes establish Othellos status as an outsider in Venice. Iagos hatred of Othello as racially motivated is emphasised especially in his description of Othello as his Moorship which implies that Iago sees Othellos high status as incompatible with his race. In a way, Venice is portrayed as a society in which there are competing ideas about race, because not everyone has a problem with Othello being black, especially Desdemona and of course the duke who likes othello and doesnt mind one bit that he is black. But it is also portrayed as a society where no one seems to be totally unaware of Othellos difference. To other opposing social forces are love and lust. In the play there are examples of both these aspects. True love is shown between Desdemona and Othello at the beginning of the play. The two love each other for who they are, rather than just how each other look. You can see from how they act at the beginning of the play by how they speak and interact with each other that they are truly in love. On the other hand, lust is brought up in the play on several instances. First there is Iago, believing women are only creatures of lust and nothing more. He doesnt seem to believe in love, even though he is married and his wife loves him. He mocks love, believing it is only lust that brings a man and a woman together. He makes a lot of sexual remarks and mocks women. Also there is Roderigo who is lusting after Desdemona, rather than loving her. He sees her as a prize, as he does not seem to know her at all. Also with Bianca and Cassio, he does not seem to really love her, and sees Bianca as more of an object of lust to him. There is a lot of lying in Othello but there is also honesty. When it is said that in Hegelian tragedies it is not about the individual characters but what they represent, we can say that Iago represents lies and Desdemona, even though she deceives her father, represents honesty. Iago does nothing but lie. Even lying to himself to convince himself of the lie for when he tells it to other people. Iago says at the beginning; I am not what I am this tells the audience that he is a liar and he is going to deceive the Venetian society in many ways. When Desdemona is accused of having an affair with Cassio she speaks the entire truth and doesnt lie at all. But sadly Othello believes the lies rather than the truth. There is a battle between order and chaos and this is shown throughout the entire play. Although Iago goes through lots of trouble to create chaotic events at the beginning Shakespeare tends to bring a sense of order into the play that calms down the previous events. This is shown when Brabantio visits the Duke with the issue of his daughter and Othello. The Duke makes the decision to leave Othello and Desdemona be and that Desdemona has chosen this path and Brabantio follows the Dukes decision. However Iago never stops trying to cause the chaos and as Othello sinks deeper into distrust of Desdemona and is more consumed by his jealousy, chaos increases and threatens to devour him. His suspicion of Desdemonas affair overpowers him and makes him mentally chaotic, leaving him in deep despair. To conclude Othello is to a great extent a Hegelian tragedy because it matches hugely all of the Hegelian traits, especially the opposing social forces and the play being set in a society in conflict.