Phillips International Essay Example for Free

Phillips International Essay Phillips International is exploring the possibility of reorganizing to focus more on its core health care business, Phillips Health. The company has cited two factors in support of this direction. First, the subject of health care has received more and more attention across America in recent years. Second, it has become the main area of growth for Phillips. Because Phillips has made natural supplements a profitable enterprise and Americans are becoming increasingly sceptical of the medical/drugs complex, the company may well be poised to supply a unique increasing demand in America. Positioning  Marketing gurus Jack Trout and Al Reis established the ground-breaking advertising concept of positioning. In their text Positioning: The Battle For Your Mind (McGraw Hill) they outlined what has become pretty much standard practice on Madison Ave. That is, through extensive survey and research establish the image and phrase that fits a creneaux (French for niche) within the mind of consumers. The ideas is to break down identification with a desirable product to a simple image and/or phrase that resonates with the populace. Phillips’ motto Sense and Simplicity could well be the perfect starting point to begin that positioning research. You can walk out on the street and perform your own informal survey. Ask any random working American what they would like to see in a health care system as profit-driven toward cure (as opposed to prevention) and complex as ours and nine times out of ten you will get words attempting to express one that makes sense and is simple to apply. As Phillips has grown by adopting sense and simplicity as its corporate culture and external identifying motto, it makes sense for Phillips to learn and apply the fundamentals of marketing to enhancing that winning hand. The last thing Phillips should want to do is spend vast sums on some big shot advertising firm that tries to make something wholesome and basic into something slick and trendy. It is advised as a first step that those employed within Phillips for marketing, in-house folks, read the basics texts on positioning (including the Trout/Reis) material and engage in their own surveys and research to determine how it might enhance its current marketability without radical changes. If it ain’t broke, don’t try to fix it. Should Phillips want to engage outside professionals in the future, this initial study and research will put Phillips in a knowledgeable position that will result in maximum results for the least possible cost obtained from those professionals. Proceeding in this fashion will assure Phillips re-inforces, rather than loses, its clear, stable and identifiable position in its customers’ minds, when it embarks on its launching of new companies. Transformation of Health Care  Phillips is interested in continuing to grow to the point it can contribute to, if not lead, a transformation of health care. There are two major hurdles to clear in effectuating such a transformation. The first, Phillips seems quite aware of already. Dr. Julian Whitaker put the problem very succinctly and frankly on Phillips Health’s own web links, Our health press has gotten Dangerously Dumb! Dr. Whitaker perhaps could have generalized more and been as accurate by removing health as adjective before press. Nonetheless, the result is the same. News, health and otherwise, has become so dummied down that any industry that relies on a well educated, relatively well-informed and free-thinking consumer base is fighting an uphill battle. This problem is exacerbated by the second hurdle that placed by the medical establishment and most particularly pharmaceutical manufacturers. No industry has a greater advertising budget. It is so wealthy it also constitutes the most well-heeled lobbying network in Washington and state capitals across the U.  S. The pharmaceutical industry’s plethora of immediate pain relief products (both physical and mental pain) for already existing maladies requires the least understanding on the part of its potential consumers to create want. Therefore their billions in advertising fits hand-in-glove with the short attention span, and dummied down nature, of conventional, modern media. Phillips has experienced some success in clearing those hurdles by way of offering a number of its own more educated health publications. Yet, there is an existing vehicle that Phillips might explore to exponentially increase the reach of it message. That is the alternative media field. There are literally tens of thousands of independent, and in most cases, small local newspapers across America. They have increased in number coincident with the increase of the consolidation of traditional media by corporate take-over. Before Phillips dismisses the idea as an invitation to go counter-culture, it ought to consider four factors. First, alternative is a term that has become increasingly mainstream. Certainly, during the sixties and seventies alternative was easily positioned with counter-culture. But since the eighties and into the new millenium the adjectival alternative has commonly been linked with such mainstream media as country music, comedy, mathematics, education, foods, radio and a host of other American activities and pasttimes. In seeming irony, even ultra conservative talk radio hosts refer to themselves as alternative news. Second, the readership of alternative news publications are predominantly free thinkers; just the population who would be open to purchasing the types of health care products Phillips offers. Third, alternative news outlets are extremely inexpensive to advertise in. Fourth, alternative news publications often consist of contributed material (they cannot afford to retain full time reporters) so they are generally open to news material submitted to them. Particularly, when that news offers insight not available on corporate media. Taking these four factors into consideration, Phillips may want to establish a writing unit that churns out high quality pieces on its wide array of product. The unit would establish a massive mailing list of alternative publications, in addition to straight health publications, that it regularly sends its material out to. You need not limit the work of such a reporting unit to alternative media. There are tens of thousands of local town newspapers that need material, and perhaps surprisingly are open to alternative ideas. Long Term In the long-term, there are other potentially effective avenues of exploration to consider in creating a the transformation of health care. It is recommended Phillips conduct two studies in particular. Only a couple decades ago Chiropractors were widely considered quacks. Four decades ago the AMA and FDA were actively attempting to destroy the practice. Chiropractors, like preventative health supplement suppliers, exchange a service that when practiced responsibly has the capability to preventing serious, debilitating health conditions. Now, Chiropractors are covered on virtually all employee health insurance plans in America. Imagine if the full array of Phillips products, including those taken on a purely preventative basis, were covered in health plans, private and governmental. Ignorance, prejudice, and jealous competition are the only factors in the path of that reality. It is recommended Phillips study the history of Chiropractors to see how this health practice went from outlaw to mainstream in such a short period of time. There may be a number of lessons learned in terms of making a greater number of your products eligible for government support. The second recommended study is of the physical fitness industry. While Phillips Health’s webpage shows an effort to engage the health field generally, it does not show a focus on fitness. Walk into any major gym these days, and you are likely to find an adjoining supplements shop. Natural supplements are discussed regularly among regular gym-goers, and it is a common topic in fitness magazines such as Men’s Health and Men’s Journal. Increasingly, those concerned with their own physical fitness are becoming more holistic in health outlook. They are looking for healthy diets and vitamin and mineral supplements. Many are exercising in the first place because they want to attain the type of health standards many of Phillips’ products are aimed at achieving. From an outsider’s view, the watchword suggested is reinforce your gains. Isolate what you are doing that is right, and redouble that effort. Engage in expansion plans, and achieving visions for transformation, without upsetting your winning strategy.

michael powell :: essays research papers

(Michael Powell) Federal Communications Commission (FCC) Chairman Michael K. Powell announced last week that he is leaving the powerful independent agency . In his resignation letter to President Bush, Powell said he was stepping down with a "mixture of pride and regret." "Having completed a bold and aggressive agenda, it is time for me to pursue other opportunities and let someone else take the reins of the agency," Powell stated in the letter. "The seeds of our policies are taking firm root in the marketplace and are starting to blossom.(www.Britancica.com) He gave no indication of his future plans other than spending some time with his family. In addition to opportunities in the private sector, Powell has been mentioned as a possible Virginia gubernatorial candidate.Powell was appointed to a Republican seat on the FCC by President Clinton in 1997, only one year after Congress passed the landmark 1996 Telecommunications Act. President Bush selected him as chairman in 2001, replacing Democrat William Kennard. Powell was appointed to a Republican seat on the FCC by President Clinton in 1997, only one year after Congress passed the landmark 1996 Telecommunications Act. President Bush selected him as chairman in 2001, replacing Democrat William Kennard. Powell and the Republican majority that(www. Alwayson-network.com) gained control of the FCC following Bush's 2000 election brought a different and often controversial approach to telecommunications and the Internet. Powell aggressively supported moving voice, video and data transmissions away from the copper legacy networks of the Bells to a variety of minimally regulated broadband platforms. Often accused by consumer groups of serving the Bells' interests, Powell said competition, particularly in the then nascent broadband industry, was better served by multiple platforms providing bundled packages than the Kennard approach to mandating that the Bells provide open access at government-mandated prices to all competitors. The courts repeatedly sided with Powell. "For four years, Chairman Powell fought hard to promote competition and deregulation in key parts of the telecommunications arena," U.S. Rep. Cliff Stearns, a member of the House Subcommittee on Telecommunications and the Internet, said in his statement. "It was a difficult job that often made him a target for criticism, but I believe his leadership on many of these issues will serve the industry and Ameri can consumers very well in the years to come." When Michael Powell assumed the role of chairman on January 22, 2001, there were roughly 130 million wireless subscribers in America. michael powell :: essays research papers (Michael Powell) Federal Communications Commission (FCC) Chairman Michael K. Powell announced last week that he is leaving the powerful independent agency . In his resignation letter to President Bush, Powell said he was stepping down with a "mixture of pride and regret." "Having completed a bold and aggressive agenda, it is time for me to pursue other opportunities and let someone else take the reins of the agency," Powell stated in the letter. "The seeds of our policies are taking firm root in the marketplace and are starting to blossom.(www.Britancica.com) He gave no indication of his future plans other than spending some time with his family. In addition to opportunities in the private sector, Powell has been mentioned as a possible Virginia gubernatorial candidate.Powell was appointed to a Republican seat on the FCC by President Clinton in 1997, only one year after Congress passed the landmark 1996 Telecommunications Act. President Bush selected him as chairman in 2001, replacing Democrat William Kennard. Powell was appointed to a Republican seat on the FCC by President Clinton in 1997, only one year after Congress passed the landmark 1996 Telecommunications Act. President Bush selected him as chairman in 2001, replacing Democrat William Kennard. Powell and the Republican majority that(www. Alwayson-network.com) gained control of the FCC following Bush's 2000 election brought a different and often controversial approach to telecommunications and the Internet. Powell aggressively supported moving voice, video and data transmissions away from the copper legacy networks of the Bells to a variety of minimally regulated broadband platforms. Often accused by consumer groups of serving the Bells' interests, Powell said competition, particularly in the then nascent broadband industry, was better served by multiple platforms providing bundled packages than the Kennard approach to mandating that the Bells provide open access at government-mandated prices to all competitors. The courts repeatedly sided with Powell. "For four years, Chairman Powell fought hard to promote competition and deregulation in key parts of the telecommunications arena," U.S. Rep. Cliff Stearns, a member of the House Subcommittee on Telecommunications and the Internet, said in his statement. "It was a difficult job that often made him a target for criticism, but I believe his leadership on many of these issues will serve the industry and Ameri can consumers very well in the years to come." When Michael Powell assumed the role of chairman on January 22, 2001, there were roughly 130 million wireless subscribers in America.

A Day in the Life of Brent Dorsey

1. What alternatives are available to Brent in regards to the audit of payables? What are the pros and cons of each alternative? a. One alternative that Brent go do is ask the accountant from Northwest Steel Producers to pull the needed invoices and have them ready in a reasonable time period for review. By doing this it would save Brent time from searching for specific invoices and leave him more time to focus on other audit issues. b. Brent could do as subjected and only pull a minimum amount and take the change of being caught.The pros of this would be that Brent would be able to complete the accounts payable a little sooner but the cons would be that the audit would not be complete and the audit report could have the possibility of not be accurate. I would not recommend this alternative. c. Brent could audit all the payables as required and follow the AICPA regulations. The pros would be that Brent has not violated any regulations and would maintain his job and maintained his eth ical responsibilities. The cons would be that Brent would have to work harder and spend more time working and less time with his wife. . What consequences for Brent, the auditing firm, and others involved, may arise from â€Å"eating time,† as Scott suggested? Similarly, what consequences for Brent, the auditing firm, and others involved, may arise from not completing audit procedures, as Megan suggested? The consequences from â€Å"eating time† as Scott suggested would cause production reports to be incorrect and also would suggest that in the future the CPA firm could possibly perform the audit on a tighter schedule next year.Now if Brent was to follow Megan’s suggestion the auditing firm would not be providing the audit review that is expected and the audit report would be considered incomplete. 3. In your opinion, which of Brent’s alternative courses of action would provide the best outcome and why? What should Brent do? How would you handle the ethic al issues involved in this situation? I feel that Brent’s alternative course of action of calling it a night now and going home and spending time with his wife then getting up early in the morning and going at it again would be the best choice of action based on the alternatives that have been presented.The ethical issues involved in this situation is to not perform the audit under expectations because he is unhappy on the choices he has been given and the choice that has been made. 4. What could John Peters and the other auditors do to better handle the demands of career and family life? John Peters and the other auditors could hire some other associates to provide assistance in the audits which would relieve some of the demands of career and leave more time with family life.

Black Live Matters, An International Activist Movement

Sunaina Rayamajhi Prof. Tracie Hernandez ENGL-1302-71504 10/05/2016 Black Live Matters Movement Black live matters is an international activist movement that is created by people that generally belongs to African Community. This movement is generally created to fight against violence, social racism and brutality that black people are facing on day to day basis. This movement was initiated four year back, in February 26. It started when 17 years old teenage boy was killed, not by cops, but was killed by neighborhood watchman. Alicia Garza, Patrisse Cullors and Opal Tometi, all black women and friends, created #BlackLiveMatters back in 2013, when Florida jury locate Zimmerman innocent of murder. This honestly began as a hashtag however it have become one of the movement for black people for his or her right. This hashtag in brief time stuck hearth in all social media. It additionally grow to be rallying cry out a demonstrations. All the social media really helped them to expand their network or we can say helped them to create awareness about the movement. Black live subjects be came famous all around the nation over the street demonstrations in 2014 whilst there was loss of life of African American Michael Brown and Eric Garner in New York. â€Å"Twitter, Facebook and social media platforms are really ground zero for focusing attention,† said Charlton McIlwain, a New York University professor and co-author of the study â€Å"Beyond the Hashtags: #Ferguson, #BlackLivesMatter and theShow MoreRelatedBlack Lives Matter Is An International Activist Movement1693 Words   |  7 Pages Black Lives Matter Movement Black Lives Matter is an international activist movement, originating in the African-American community that campaigns against violence towards black people. â€Å"Black lives matter† became a rallying cry of a new chapter in the long black freedom struggle. 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