Kodak Competing In The Digital Age

IntroductionThe Kodak beau monde also as Eastman Kodak Company is an American body politic limited company . The company initially dealt with the photographic materials and equipments merely later expanded the field to include chemical enforce in photography , and scanners and x-ray equipments in the field of treat . Today technological advancements seduce prompted Kodak to take a manifest interest in the areas of digital photography worldly appertain Eastman Kodak Company was established in 1880 in Rochester New York and integrated in 1901 . Eastman Kodak Company the company has been at the forefront in the change of the pictorial matter industry by continuous investments in enquiry in to improve its harvests . The Kodak products have seen a long cast off of improvement ever since the day Eastman , the throw , t ried to charter dry plates that were then used by photographers in his receive s kitchen at night until now where scientific mature enquiry is undertaken in modern light controlled laboratories to let out the best equipments and films for discordant photographic equipments . The aim of the Kodak Company was to grass the technology of photography to the greatest number of throng at the lowest expense possible . The increased production of the produced films and cameras displace the production outlay and therefore more and more equipments could be acquired by a great number of people . With the acquire obtained the company could show refreshing and improved commodities in the merchandise (Eastman Kodak Company , 2008Growth and prepotency of KodakThe idea behind the identify Kodak was George Eastman desire to have a style for his company that had two characteristics . The first iodine was a name that could not be misspelt and secondly as name that was unique in all a spects and lastly y was a name that was shor! t and therefore it could easily rag with people . Thus he settled for the name Kodak .

Eastman did not endure at that except he went on to blade each products produced by the company under the same name . In this way the company s products became popular . This was the first system in initial process of marketing the company s change magnitude products in the market . Today the name Kodak is ranked 7th among the world s best known brand namesThe emergence of the digital photographyDigital technology involve taking photographs with a digital camera but rather than storing the image in a film it is salve in the memory o f the camera the downloaded in the electronic computer for make , or for posting via the internet . A veracious benefit with the Kodak Company is the existence long before the design of the digital world and therefore after the subterfuge of new advanced product the consumers of the Kodak products could appreciate the new modernized product . The digital invention for consumer use can first be traced in back in 1970 when the company produced an image detector that were able of converting the light to become digital pictures . This first invention label the availability of the digital technology for...If you want to set out a full essay, order it on our website: OrderCustomPaper.com

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