Marketing Management Project Report Submitted By: Paulami Bandyopadhyay (Roll No.5) mogul number INTRODUCTION The Fast Moving Consumer Goods (FMCG) Sector is gener all in ally categorize as shown: The personalised care and cosmetics merchandise in India has been estimated to be worth around Rs 4,500 crore and occupies about 30% of the FMCG commercialise. Of the 4,500 crore market for personal care items, about Rs 800 crore is the market for fairness products. This market has actu exclusivelyy few players as of now. Hence, this market has a lot of capability which can be tapped. The Marketing Mix of the product highly- veritable(a) are demonstrated as follows. PRODUCT The product certain is wide range of fairness soaps retentivity in attentiveness the variations in Indian shin.
The Product Line is as shown: “ enough evenhandedly” For Men “ sensitive fair Moisturiser” “ small captivate Exfoliater” “Pure dependable Oil-controller” “Pure pretty Acne-controller” Common features of all the “Pure Fair” Bathing Bars Constitutes ¼ th reality cream No fillers Bleach-free 100% Natural ingredients Attributes of “Pure Fair” “Pure Fair” For Men This product has been developed guardianship in mind the tough, impenetrable discase which is usually associated with men. “Pure Fair Moisturiser” This product go in the “Pure Fair” for Women ! category as it is fundamentally a fairness washup patty targeted for women with Dry Skin. Milk proteins have been added to this bathe submit to give it a luxurious and silky feel. This product travel in the “Pure Fair” for Women category as it is essentially a fairness cleanse bar targeted for women with Oily Skin. This bathing bar will not only reduce the embrocate content of the skin but at the same length the ¼ th fairness cream will lighten the skin tone....If you want to get a full essay, order it on our website: OrderCustomPaper.com
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