Table of ContentExecutive Summary1I. Introduction2II. Main Body1. storey of British Airways22. current strategic note?.42.1 Internal analysis42.2 External Analysis52.3 SWOT82.4. Current strategy93. say-so strategic options124. Recommended strategic care with rationale164.2 Strategy Evaluation175. Identification of critical effect factors186. surgical process measurement criteria197. Conclusion218. Bilbliography249. References24Executive SummaryThe main aim of this propound is to undertake a review and analysis of British Airways. It is UK?s leading airlines both at external and domestic level, with its trading operations spread completely over 300 destinations across the world. The reveal starts with a brief description of the company. Then the current strategic situation of the company is discussed with Internal Analysis, External Analysis which involves PESTEL and Porters 5 forces and SWOT analysis. Further, Potential strategical options are discussed for British Airways victimisation Ansoff Analysis followed by recommendations for strategic direction with rationale. The report in addition identifies the critical succeeder factors and determines the principal performance measurement criteria for British Airways. I. IntroductionBritish Airways plc provides air run operations both at international and domestic level. Its major(ip) business is commercial flight. It also caters to various figure equivalent cargo freight, mail services and other supplementary services all over the world. Mainly it runs its business in get together States and Europe. It is situated in Harmondsworth, Middlesex, employing 42,755 people all over.
It is emerging to be competitive and sustain its integrity as the best airlines which focus superior customer service. It has 300 destinations throughout the world; this outcome of operations offers customers with world-class services at various destinations. Its customers score from explorers to executive. The aim of this report is to enable readers to poke strategic review and analysis of British Airways by explaining:?History of British Airways?Current strategic situation?Potential Strategic options?Recommended strategic direction with rationale?Identification of critical success factors?Performance measurement criteriaThe procedure used to compile this report... If you trust to get a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper