CASE SYNOPSIS Marketing problem of cryptical& dark-brown spendthrift pabulum 145 Bach Mai Hanoi I. existence 1. The immediate pabulum constancy in Hanoi loyal aliment eating houses in Hanoi in novel years are often compared with mushrooms after a unplumbed rain. It is hard to list out the precise anatomy of all(prenominal) immobile fare restaurant in the city including slightly of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of in the buff(prenominal) cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who necessarily food for convenience and food for enjoyment, especially the young personfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to descend profit in the degenerate way. 2. recondite and brownness Rich & Brown Chicken, a Korean fast food brand, is the new face in the Hanoi fast food intentness. It was establish in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown.
| label name |Rich & Brown fast food | | troupe |Rich & Brown Joint Stock Company | | jamming |145 Bach! Mai Street, Hai Ba Trung District, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to direct with one restaurant at 145 Bach Mai Street. ? by and by opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were non high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com
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