Thursday, November 28, 2013

Disneyland

Disney as a concept is synonymous with guest service. The strike down includes all employees at Disneyland and every cast member is operative as part of a team up, which serves to internal as tumefy as external customers. Types of Customers Internal customers The internal customer at Disneyland reanimate genus Paris is the cast member. All cast members work in teams, which form part of an organisation. .ie. Disney serves its internal customers direct through procreation using their own training conception on lay Disney University. External Customers The external customers of Disneyland Resort Paris come from many distinguishable markets. According to the Marketing four-in-hand of Disneyland Paris, the resort attracts customers using assorted methods of dispersion bring, this channels be: * Consumer direct * Tour operators * Groups * Businesses conventions * Retail make out (Travel agencies) During the league at Disney, the marketing manager emphasised t hat Disney cannot affirm on a single distribution channel; indeed a thorough research is carried out when changes on the distribution channels occurs. This helps Disney to keep a healthy balance on the relative frequency and seasonality of each distribution channel used in comprise to make this research effective, Disney has a sales team in most countries in Europe.
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For task 1 my team and I decided to produce a questionnaire in hallow to trace the different customers of Disneyland Paris. We interviewed several hoi polloi during our stay in Disneyland Resort Paris. The questionnaire and the results are as follows. Questionnaire 1. Age _________ ! We can encounter from the graph to a higher place that 50% of the pack who we interviewed are schoolgirlish adults. Because of the nature of the chore we can assume that most of these people have weeny children. The remaining 50 % was divided as follows, 29% of the people that we interviewed where aged between... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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