GEP beau monde Contact Information Address: 567 Bay street Postal Code: K6S 3M4 urban center: capital of Canada body politic: Ontario Country: Canada Tel/Fax: K1G 4M7 Web site: www.thepawshop.ca email us: info@thepawshop.ca Prepared by: Group 3 professor: Richard Yip Chuck Student Greg Demmery March 13, 2008 1.Table of confine GEP conjunction background3 Executive Summary4 Marketing Research4 IntroducingThe hired hand Shop5 Mission5 Location5 crease goals and objectives6 Distribution methods7 take of distribution7 Products and operate8 Branding strategy9 Buying center of attention10 bell strategy10 Employee wages11 The competition11 Breakeve n analysis12 picky pricing adjustments14 Legal and regulatory aspects of pricing14 promotional objectives15 promotional strategy15 Promotional justifications17 Promotional tactics18 Promotional compute 20 jam chart21 SWOT analysis21 Appendix A23 References36 GEP come with Background Name: GEP Company (Gezim, Greg, Elena, Pamela) Store name: The grate Shop Type of rail line: Pet grooming exertion Location: Ottawa, Ontario-Canada Company surface: Small Business Company (20 Employees) Main Office: Ottawa Business Established: Jan, 2008 Products/Services home: Grooming services Main products/services: Grooming services including wash, dry, cut, massage, pelage treatments, stop cut and style as desired by possessor Company Leaders: Elena & Gezim Marketing Director/VP: Pamela & Greg Target Customers: dog-iron owners in the Ottawa region. Our consumer base is professi onal, affluent, forward thinking, and health! conscious(p) with tart tastes for their dogs. Age range: 24-65....If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com
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