Advertising of Hard Liquor on TV in The United States Essay

What Are The History, Laws, Profitability, and Responsibilities To The Consumer Of Advertising Hard Liquor on TV In The United States? INTRODUCTION Purpose The goal of this report is to inform the reader of the recent events that prompted hard liquor advertising on TV. In addition, the laws associated with advertising across this media, as well as recent legislative endeavors to control such advertising. Furthermore, the report also focuses on the potential profitability the distilled spirits industry will gain from advertising across this media and the industries social responsibilities to the consumer. Sources and Methods Research for this report is gathered mainly from information found on the World Wide Web. Some information was†¦show more content†¦The case of 44 Liquormart, Inc. vs. Rhode Island upholds the industrys commercial free speech rights by insuring that beverage alcohol is allowed the same protection under the First Amendment as other legal products and services. In addition, the Courts also ruled that truthful and non-misleading advertising is an essential part of the free enterprise system. Withholding this form of advertising deprives the consumers of knowledge that is needed to make conscious and informed decisions. Federal Regulations Advertising hard liquor on TV is a constitutionally protected right, however, the industry must follow strict Federal regulations. An advertisement of distilled spirits can not contain any false or misleading statement that tends to create a misleading impression of the product to the consumer. Furthermore, a statement in an advertisement cannot say anything bad about a competitors product. Provisions are made also for a statements design that cannot contain any material that is obscene or indecent. Federal regulations do not permit claims of distilled spirits having curative or therapeutic qualities. This practice was very popular in the 1800s and early 1900s. 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