Monday, January 21, 2019
Public Relations Interview
Kaiser Permanente is an integrated managed maintenance consortium based located in Oakland, California. Kaiser Permanente evolved from industrial wellness tutelage programs for construction, shipyard, and steel mill instituteers for the Kaiser industrial companies during the latterly 1930s and 1940s (Kaiser Permanente, 2013, para. 1). Kaiser Permanente is consists of three distinct entities, the Kaiser Foundation Hospitals, the autonomous regional Permanente medical checkup Groups, and the Kaiser Foundation Health Plan.Kaiser leads medical c ar throughout the octad regions, the Kaiser Foundation Health Plans (KFHP) cash in ones chipss with the employee, employers, and individual members who offer prepaid health plans and insurance. The health plans provide infrastructure and atomic number 18 not for profit that authorise to Kaiser Foundation Hospitals that provides tax exempt shelter to the for profit medical groups. The Permanente Medical Groups are owned by the physician judicatures.They arrange, and provide medical care for Kaiser Foundation Health Plan members. The medical groups are for profit master key corporations, and partnerships that receive the funding from the Kaiser Foundation Health Plans. The flagship hospital for Kaiser Permanente is the Oakland Medical boil down. The quick-wittedness has 761 physicians (between Oakland and Richmond Medical Centers), 341 beds, 14-bed perioperative department, and 60 critical care beds (Kaiser Permanente, 2013, para.3). The Oakland Medical Center is a specialty medical relate that employed board cognizant surgeons, and physicians who teach at well-known universities like the University of California at San Francisco. They provide a wide array of highly specialized care units, including super pediatric care program (Kaiser Permanente, 2013, para. 5).a.Cochlear implants b.Genetics c.Kidney stone and gallstone treatment d.Neonatal intense care e.Pediatric neurosurgery f.Spine surgeryInstant worl dwide communications make it more important than always to manage a companys image and control how a company interfaces with its customers (Sardisco, 2013, para. 1). usual traffic is an essence of any company whether a company is insular or state-supported, profit or nonprofit and its status will learn its success. Modern public transaction practitioners stick faced more difficulties and challenges as the information for fast, and market globalization alter the pace and landscape of the profession.I interviewed the cosmos Relations Affairs manager of validation, she covers the East Bay Region of northern California that includes Oakland, Richmond Alameda, and Pinole. I have worked with her in various projects high spot the work we are doing in the nursing units to improve our patient satisfaction, and care experience. As a globe Relations Manager she plays a springy role in our communications, and marketing division. She works in collaboration with the national, regio nal, and topical anaesthetic public dealing department of our organization.One thing that I am amazed is how consistent and standardized their communications plan across the region they are consistent with the message they are giving to the community, and to the public. As a PR manager she develops and implements strategic public relations programs to attain significant fault awareness. As a public relation affairs manager, she has the critical work of placing Kaisers hearts, and minds of the key stockholders that includes the patients, prospective members, clinicians, journalist policymakers, and executives.She is responsible in legion(predicate) interrelated departments dedicated in advancing the organizations mission by promoting, and protect Kaiser Permanente instigator by supporting a successful strategy that includes issues, and brand management, corporate communications, public relations, media, and stakeholders relations, public affairs internally, and externally. She supervises public relations staff that works on different areas media relations, business business communications, research, philanthropy, sustainability, health IT, and health care reforms. She in addition shared that Oakland Medical Center has a globe public relations plan.It has an potent print, media, broadcast media kit. The robust plan include word releases, public services, impertinentsletter, community, and charity events, creation, and maintenance of website, webcasts, media tours, spotlight new programs, news monitoring, full use if social media, and internet by participating in the online forums. It is important for the organization to put forward important messages to the public to have an image, and good impression of the organization. They also have scheduled public relations program that regularly appear in the main community calendars.Planning for the unheralded crises is another important manoeuver of the public relation. An example was during the fire at t he Chevron Richmond refinery last 2012 that happened near the Richmond Medical center that has the said(prenominal) license with Oakland. Kaiser Richmond Medical Center has served several twelve of people who came to the emergency room that complained shortness of breath and people were gravely ill. The fire has affected the quality of air over contra cost and El Cerrito Hills. They created public relations plan to handle the crisis and support the community by providing access with the media, local police, and government.She also shared some of the challenges as a public relations manager is keeping up with the rapidly changing media environment. To have the accurate current information and consistency in stretchability the right contact, at the right time with the correct information is also important. Control the new media avenues in proper way like Facebook, twitters, and LinkedIn. How to work around the constantly changing views around the traditional approaches. Developmen t of an effective process from a one one media relation not in a one size plan.Marketing, and public relations both are major external functions of the firm and both share a popular ground in regard to product publicity and consumer relations, at the same time, however they operate on different levels and from different perspectives and detections (Turney, 2001, para. 3). What I larn is that both public, and marketing relations has gone through intense growth, and evolution, it gained increase influence in the business world as they developed new strategies, and projects that projected positive, and aggressive communication in larger public.The traditional perception is that marketing exists to serve, sense, and satisfy customers needs for a profit. In Public relations assist its public and organization to adapt mutually to each other. In marketing it supports the transfer of services, and goods from the producer, and the provider to the consumer. The immediate close of public relations is to achieve an understanding of the organizations position with the public objet dart marketings culture is sales. Public relations inherent goal is to have a positive perception and predisposition while marketing is to gain profit.Public relations measuring stick of success is evidenced by public support, and expressed public opinion while marketings measurement of success is the quantity of revenue, and sales it generates. Most organization use notwithstanding one of these disciplines, some uses both. This depends on the degree that they use it varies from organization to organization based on the size, purpose, and unique organizational background. Kaiser has three entities the hospital all the way has the public affairs and the health plan division uses the marketing strategy.If an organization is nonprofit like Kaiser Permanente Hospital Oakland Medical Center primary goal is to serve the public, and the community. Public relations are more prominent function b ecause it builds relationship with its members. The public affairs department coordinates, and disseminates public information, community affairs, and relations. A business for profit and focuses on marketing, and sales, and gaining profit is the most dominant function. Public relations are the secondary function and are completed to prove, and enhance the marketing efforts.